What do you do if sales for your online store are slow or worse still non-existent? Is your store suffering from a real lack of repeat business? Do you find that many customers are simply visiting and then leaving - never to return? You can’t understand it, you have a great site, offer fabulous products and display excellent descriptions for your products – so what’s wrong? Don’t worry it’s nothing you can’t put right.
So how can you make efficient use of what you know about your customers and what they are doing online? You need to understand what your customer wants and make sure he gets it. Very often it’s simply not enough to make your store attractive and easy-to-use. As well as having an engaging storefront, there are other aspects to consider, that have nothing to do with the products or your website. Here are some tips that should help you improve your sales. (more…)
There is no doubt that setting up a shop on the internet can generate some sort of revenue almost immediately, but only if you pick the right niche for your online store. Very often, finding just the right market to pursue is the hardest part of starting your store.
The first question that you need to ask yourself is what are your goals and why did you choose to open an online store? Was it because you don’t have to meet with any clients during the day? Was it so that you can work at your own pace, adding products at your leisure? Was it so that you can sell your products directly on the web with very little customer intervention? (more…)