According to Google, more than 60% of Google searches are now performed on mobile devices. Therefore it should be no surprise that Google are changing the game and officially announced that mobile friendliness is now a ranking factor in the mobile search results from April 21st 2015. This means if someone searches for your industry with specific keywords associated to your business (set up via your google AdWords account or through reputation), those sites with responsive, mobile friendly design will be ranked higher. Can you afford to start missing out on over 60% of searches?
To see what your site looks like on a mobile/cell, click here to use Google's mobile friendly tool.
What are my Options?
The ideal way to achieve mobile friendliness is to build your website with a fully responsive design - and indeed, any new builds are done in that way. But what if you have an established site that is not mobile friendly? How do you keep up to date?
You have 3 standard options:
Option 1. Incorporate a readymade template which is cheap to buy.
Option 2. Convert your existing site and design to fully-responsive.
Option 3. Start afresh with a brand new modern design and build.
By "readymade" we mean from places that specialise in creating templates and mass selling them. These can appear to be very cheap at first glance but although the actual installation should be straightforward, there is always a considerable amount of time and effort required in configuration to bring it to the required state of branding - something that is not always made obvious by the vendor of the template!
Option 1: Estimated £1200 - An average of 20 hours work involved in implementing a template to an existing site.
Option 2: Estimated £1500 - Converting an existing site to responsive is normally around 25 hours. If you have a complex custom design or build, then the price is more in the region of £2500 but we'd need full details of requirements before giving an accurate quote.
Option 3: Starting from £2800 - rebuiliding your site from scratch with a modern, repsonsive design. Take the step forward and get the traffic and business you deserve. Remember, your site is your shopfront! Make sure it isn't dated!
Will It Really Affect Me?
Not having a responsive site these days is a major drawback. We can't stress it enough! Google now take into account mobile accessibility as a major factor for mobile searches. The rate of increase in mobile browsing and mobile/tablet e-commerce over the past year is astonishing. Sites that do not work well on the billions of phones across the globe are losing out on conversions and ultimately return on investment.
Converting to responsive design is a one time, long term investment. One that really pays off. When you visit a site on your mobile that is not responsive, it is extremely annoying to scroll and zoom to see the pages and information you want, not to mention trying to complete a transaction. You really do lose customers because of the difficulties with the client experience. If your clients appreciate your existing theme and build, then it is only logical to continue with what you have, but making it user-friendly on all devices. The reason converting it takes so long - and therefore costs what it does - is that your current build is based for the most part on fixed dimensions, and everything needs to be altered to use percentages of available space.