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Promoting Your E-Commerce Business With an Online Press Release

Have you ever thought of promoting your e-commerce business with an online press release? With the phenomenal rise of online user-generated content, an online press release can go straight from your computer to your consumers’ eyes without the say so of an editor. In days of old you sent your press release out to journalists and editors in hope that it might be picked up and featured, but these days with the aid of modern technology and good writing skills you can publish it yourself as a perfectly valid, online press release and reach hundreds of thousands of readers – worldwide.

Submitting regular keyword rich online press releases is an excellent, cost-effective marketing tactic; if approached in the right way. This means that writing them requires focusing on the requirements of both online readers and search engines. There is no doubt that writing online press releases is a completely different art from writing press releases for the print media. Done properly this is a great method of achieve high rankings in the news search engines and attracting masses of potential customers. Read the rest of this entry »