Archive for July 12th, 2010

In the main shoppers are much more careful these days, especially online. They are indeed more savvy than they used to be and, in particular, conscious that there are extremely clever fraudsters ‘selling’ online. Offline, credibility is easier to recognise, people feel you either have it or you don’t and act accordingly.

Customers can come into your shop or premises, check it out, check you out, and decide almost on the spot whether to patronise your business or walk away. By the same token you can shake their hand, look them in the eye, share a joke, show them your credentials or let them take a tour around your shop. Read the rest of this entry »

Advertising can be one of the most serious stumbling blocks to operating a successful business. If you want the public to know about your business, whether it’s a traditional offline business or on the internet, you have to advertise. Few businesses can survive by relying on word of mouth to supply all of their customers.

Internet marketers tend to focus on Google when they think about advertising their products. Google’s Adwords is currently the most popular form of straightforward advertising on the internet. Not everyone, however, is happy with the often expensive Google Adwords system, which is why the Facebook Ad Power program was created. Our team has reviewed Facebook Ad Power to determine how good an investment it is. Read the rest of this entry »