Archive for June, 2010

Anyone with an income that is totally dependent on online sales has every right to start panicking if those sales suddenly dip, even by a marginal amount. An almost complete stop in sales can be very alarming indeed, especially if you can think of no good reason that might account for this scenario.

Hopefully you haven’t ever experienced this situation, but if you have you will know that devastating feeling when, for no apparent reason, orders suddenly stop arriving in your inbox or even slow down in a mild way. The negative effects of this inexplicable drop in income, especially if you had been sailing along in an upward fashion, can be very disturbing and will often cause loss of sleep or even worse a loss of confidence in your business. You will probably ask yourself over and over again the question what is happening and what should I do? Read the rest of this entry »

It’s hard to think about people not having access to the internet these days, especially if you conduct most of your dealings online, but it’s true that there are tons of people who have no internet access. After all, you probably sell most of your products and services to people who are well versed in internet protocol and who use the internet as their primary tool for, well, just about everything: communication, entertainment, even employment! On the other hand, many other people who could be buying from you remain online for only 10, maybe 20 minutes a day. You’re probably wondering how to get these people’s attention so that you can get your products in front of them. One of the most effective ways to bring publicity to your business without using the internet is by using direct mail. Read the rest of this entry »

Search engine optimization,normally talked about as SEO is taking the steps of tweaking a web site to achievehigherpositions in search results. Let’shave a look at SEO techniques you can start off with.

Search engine optimizationbeginsby making awebsite very focused. This means choosing the appropriate domain name plusfinding the correct keywords for which to optimize eachindividual page.It then involves optimizing your page content by using your keywords often, to let search engines know for certain what your page is about. SEOneeds a plan and it is this organization that will propel you in front of your competition. Read the rest of this entry »

So you have already learnt  how to create a website and you brewed up a creatively fashionable website along with outstanding written content that shows folks how to convert water directly into gold. Yet it’s been more than a seven days and not one individual has arrived at your website, not that they wouldn’t once they knew what written content you had on it. The key lies within your equations, tell me what is awesomeness multiplied by zero, well anything multiplied by zero is zero. To demonstrate better awesomeness (your website) multiplied by zero (amount of promotional strategies put in place) equals the amount of website visitors you’ve received. The point here is that if you don’t advertise your website, regardless of how good it is, you won’t receive any website visitors.  So today I want to show you the first 5 quickest and easiest methods that you ought to apply on a new website to start receiving some traffic. Read the rest of this entry »

The Title Tag

The Title Tag should contain your MOST important searchable keywords and be 60 characters or less in length.

Tip: Keywords found in the Title Tag have the highest ranking value with most all search engines. The 60 character limit is because not all search engines are created equal. Some search engines will only display a maximum of 60 characters of text for a Title in their search results. Having your page Title cut off by some search engines is not what we consider “search engine friendly“. Read the rest of this entry »