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Archive for March, 2010

Promoting Your E-Commerce Business With an Online Press Release

Have you ever thought of promoting your e-commerce business with an online press release? With the phenomenal rise of online user-generated content, an online press release can go straight from your computer to your consumers’ eyes without the say so of an editor. In days of old you sent your press release out to journalists and editors in hope that it might be picked up and featured, but these days with the aid of modern technology and good writing skills you can publish it yourself as a perfectly valid, online press release and reach hundreds of thousands of readers – worldwide.

Submitting regular keyword rich online press releases is an excellent, cost-effective marketing tactic; if approached in the right way. This means that writing them requires focusing on the requirements of both online readers and search engines. There is no doubt that writing online press releases is a completely different art from writing press releases for the print media. Done properly this is a great method of achieve high rankings in the news search engines and attracting masses of potential customers. Read the rest of this entry »

Getting More Sales on Your E-commerce Site

When visitors arrive at your e-commerce website this is of course good news but it is not such good news if they leave again without spending any money. It is therefore vital to turn these clicks into firm sales. No one would deny that for any ecommerce site, creating traffic is really important but if you are not significantly turning these clicks into sales, then it this could be a huge problem for your online business.

If this is the case with your business you need to set about improving your e-commerce site right now. Every visitor that leaves without spending is going to probably buy from a competitor’s site. So how can you fix this problem and start seeing a better cash flow? Read the rest of this entry »

How do I set up Gift Vouchers?

To sell Gift Vouchers in your store, you need to create them as specific products (according to special requirements, outlined below):

1. In the Admin, make a new category called Gift Vouchers.

2. Add a product to the category called Gift Vouchers.

3. On the Product Information Page fill in the blanks as follows: Read the rest of this entry »

How To Build A High Traffic Website

Obviously, if your website isn’t getting any traffic, you’re not generating any sales. There are many things you can test on your site to help you increase sales. From your layout of your site to the copy and design, there are limitless combinations of changes that may improve your visitor – to – sale conversion rate.

One of the very best ways to create instant traffic to your site is through pay- per- click (PPC) search engine advertising. Some of the ways you can do this is through Google Adwords, Yahoo! Search Marketing Solutions and MSN adCenter.It has been shown in some studies that advertisers are receiving the highest return- on- investment from PPC when compared to other forms of advertising. Read the rest of this entry »

How to Write Positive Selling Web Content

Are you aware that when visitors come to your site the quality and style of your web content can have an enormous impact on how your visitors behave once on your site? In particular if you’re trying to promote a product or a service, the way you say what you have to offer is very important for your success. This is because you must not lose your visitor’s interest before they click through to that all-important order page. So carry on reading if you want to know how to write selling web content to ensure plenty of sales.

The first and probably most important rule is to stress the benefits of using your site early on and as often as possible. Don’t focus on what you want, always focus on what your visitor wants – whether you realise it or not, when someone arrives on your homepage, they are only interested in what’s in it for them. They came to your site because they are searching for something, and it’s your job to ensure they find it. Read the rest of this entry »