Many people in ecommerce worry when their store doesn’t do as well as they first hoped it would and often have major doubts about its future. If this sounds all too familiar you will need to look seriously at how to promote your online store, especially if it is not showing up in the search engines.
The eventual success of your online store is going to depend on several promotion factors, the single most important one being how and where you are indexed in the search engines, especially Google.
Many online stores don’t follow the rules of SEO so if you implement even the most basic SEO techniques on your own site it should give you a real advantage over your competition. Read the rest of this entry »